THE BEACH

In 1872, when Belmar was called “Ocean Beach”, it was not yet the Victorian ocean resort that was soon to develop. Ocean Avenue was a sandy dirt carriage path until developers built the grand seaside hotels, imported luxury buildings from a Philadelphia Centennial,  and laid the first boardwalks of wooden boards placed on the sand.  Visitors then began to arrive for the fresh salt air and daily ocean bathing – deemed to be a healthy activity.